Affiliate marketing is a very powerful growth engine when executed right. At BrandRukus, we implemented a high-performing affiliate program for Tuesday Morning using ShareASale, resulting in significant traffic growth, increased sales, and customer acquisition without paid ad spend.
Tuesday Morning, a home goods brand known for its high-quality products at low prices, was shifting to an e-commerce-first model after decades of operating through physical retail. The challenge?
- Rebuilding brand awareness in a crowded online space
- Engaging new audiences unfamiliar with the brand
- Driving conversions without heavy ad spend
Our Approach & Solution
We launched an affiliate marketing strategy from the ground up, focusing on:
Strategic Publisher Partnerships: Bringing in key affiliates like Honey/PayPal & Capital One and several key boutique traffic driving partners.
Cost-Per-Action (CPA) Model: Ensuring profitability by only paying for actual conversions
Tech-Backed Optimization: Implementing robust tracking, reporting, and performance monitoring.
While the first few months focused on onboarding, our targeted partnerships and optimization strategies started driving massive growth.
The Results
- 550,412+ new potential customers directed to the site
- No upfront paid ad spend while driving sustainable revenue
- Long-term customer acquisition strategy with a refined 30-day attribution model
If your business is struggling with scaling e-commerce, reducing customer acquisition costs, or maximizing ROI, a well-executed affiliate marketing program can be the key.
At BrandRukus, we build and optimize affiliate programs that drive sales, increase brand exposure, and boost long-term customer value without heavy ad spend.
Want to see how we can do this for your brand? Let’s talk!
