So, what is Generative AI?
Generative AI is a type of AI that focuses on generating new data or creating new content. This can be done through algorithms that create new data from scratch, or by modifying existing data to create new content. Google’s new generative AI search should be used to find new and interesting content on the web. The AI search can help you find new websites, videos, and articles that you may not have found otherwise. With generative AI, Google will be able to understand the searcher’s intent much better. This means that they will be able to provide more relevant results, which will in turn lead to higher conversion rates.
How does it all work?
The short answer is we don’t really know. Search Engines Bing & Google is notoriously secretive about its algorithms, and it’s not giving away any details about how Generative Search AI works. That said, there are a few things we can infer from what we do know.
First, Generative Search AI is designed to better understand queries that it hasn’t seen before. This is important because a large percentage of searches on search Engines are unique; people are constantly coming up with new questions to ask.
Second, Generative Search AI is designed to better understand the intent behind a query. This is important because the same query can have different meanings depending on the context. For example, the query “buy shoes” could be someone looking to buy shoes online, or it could be someone looking for a store that sells shoes.
Third, Generative Search AI is designed to better understand the relationship between words and context. Suggested next steps and follow-up questions, which include conversation modes to help you explore a topic in more detail without ever leaving the search engine. Context will be carried over from question to question, to help you more naturally continue your exploration. You’ll also find helpful jumping-off points to web content and a range of perspectives that you can dig into.
So, what does all this mean for SEO and paid ads?
Generative Search AI will eventually be better at understanding queries than humans, which could have a big impact on SEO and paid ads. AI search will change the way Paid Ads and searches are done. With this new technology, Google will be able to generate new ads and search results based on a user’s search query. This will allow for more relevant and targeted results for both paid ads and organic searches.
In addition, generative AI will allow search engines to better understand the searcher’s context, which will again lead to more relevant results. Finally, generative AI will allow Google to better match the searcher’s query with the most relevant results. This will all lead to a better user experience, which is what search providers are ultimately striving for.
Where do we go to from Here?
There is no one-size-fits-all answer to this question, as the best way to prepare for Bing & Google’s new generative AI search guidelines will vary depending on your specific needs and goals. However, some tips on how to get started including Familiarizing yourself with the basics of generative AI.
Here is a short snippet from Google, where they discuss their strategy with working links for a demonstration.
Google helps you shop with generative AI
“With generative AI in Search, we can help you understand the full picture when you’re shopping, making even the most considered and complex purchase decisions faster and much easier. When searching for a product, you’ll get a snapshot of noteworthy factors to consider and products that fit the bill. You’ll also get product descriptions that include relevant, up-to-date reviews, ratings, prices, and product images. That’s because this new generative AI shopping experience is built on Google’s Shopping Graph, which has more than 35 billion product listings — making it the world’s most comprehensive dataset of constantly-changing products, sellers, brands, reviews, and inventory out there. In fact, every hour, more than 1.8 billion listings are refreshed in our Shopping Graph to give people fresh, reliable results.”
https://blog.google/products/search/search-labs-ai-announcement-/
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